Tuesday, 10 December 2013

Rebranding a Unilever Product


2 comments:

  1. Tom,

    This is a very 'kinetic' presentation and although it shows skills on Prezi (and was very funny), it isn't hugely suitable for the purpose of the task. Maybe limit the amount of zoom and focus a little more on the content.

    To improve the report:
    - Add a reference list to show where you go your information from
    - Add print screen from BARB and TV listings to justify placement argument
    - Ensure it is 100% formal throughout
    - Use invisible frames to zoom into bits of text where there is a lot so that the audience only see a little at a time
    - Put more detail into how you will rebrand, e.g., your new idea
    - Link the ASA, BCAP code and Ofcom and explain the chain of command.

    Great start,
    EllieB

    ReplyDelete
  2. Low merit at present. Certainly needs the stuff EB says above - focusing particularly on more detail on your idea and who you will be targeting it to.

    ReplyDelete